Charities & Not-for-Profits Industry Expertise
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Optimizing the Value Chain: Collaborative Customer Knowledge in Global Insurance
Customer information, the foundation of customer relationship management (CRM), must be treated as a corporate asset that allows organizations to compete in a complex and rapidly evolving world.

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Insurance Industry Webinar: Turn customer knowledge into profits
Join industry experts for this complimentary webinar and find out what three challenges affect today’s insurance companies -- and how CRM technology can help companies like yours address them.

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American Red Cross
CIBER's Implements Distributed Client-Server Technology to ARC Sites Nationwide
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Experience Works
IBM Servers from CIBER Improve Business Processes
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“CIBER sized our System i to perfection, but they do more than sizing systems. They are a full service firm and they are always there, completely professional and willing to answer any question I have. They are the go-to people I go to.”

Susan Lattanzi — Information Technology Director, Experience Works, Inc.

For more information about our Charities & Not-for-Profits services & solutions, please contact:

303.267.3876
rcaputo@ciber.com

Robin Caputo
VP, Marketing

 

Behind the successful delivery of the organization’s aims, there needs to be an equally successful fundraising team. Their biggest challenge is; how do we use our assets to our best advantage to give us the ability to have a greater reach without increasing administrative costs?

In short, this translates to utilizing the information that we have for a wider range of marketing activities, generating a larger revenue stream at a lower cost.

The critical components to revenue streams are the supporter and the volunteer. Even today, most charities still see supporters and volunteers as separate groups and engage with them as separate groups. Historically this was because the systems were not in place to manage it in any other way and it was also the only way to deliver a personal approach.

The tools are now available to link all the separate databases together and see that there are individual people who support the charity in many different ways. These are all people that we should think of as customers. Despite the support that the charity receives from these supporters, they know very little about them. In reality the supporter base is sophisticated and complex and cannot be treated as one mass of support. This is where most charities fail. Customer or supported data is distributed into a wide range of databases from a variety of sources; events and campaigns, financial transactions, supporter databases; volunteer database; sales of products; service enquiries; major donors and corporate databases. In very few cases does this data form part of a central “customer database” that allows the charity to build a detailed profile of the supporter base.

With today's database technology, not only is this possible, but it becomes an absolute necessity if the charity is to sustain its long-term financial stability to deliver on its aims and objectives. Customer Interaction technology has been adapted by many commercial organisations for the last 10 years, but in professional fundraising where the potential benefits are huge, charities have not scratched the surface.

To continually meet the fundraising demand, charitable organizations must strive to implement applications that allow for Web self-service, create stronger customer relationships, and replace existing and outdated mainframe systems.

At CIBER, we help charitable organizations and not-for-profits manage change through many different solution sets. Here is an example of a few:

  • CRM — Customer Relationship Management, managing relationships to improve revenue and retention.
  • Enterprise Integration — Transforming business processes to gain the advantages of new technologies.
  • Enterprise Information Management / Business Intelligence — Organizing, structuring, and managing your organization’s information assets.
  • IT Outsourcing — The right mix of outsourced, managed, and project services to deliver the greatest business value and efficiencies.

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